The largest, comprehensive study on the demographics of Latinos in America needed a powerful, inviting, modern design to make statistical data exciting and approachable for the public.
Andrea Dahm and myself worked together to create this multi-page book (which is available on Amazon). Between the two of us, there was plenty of work to be done for both the English and Spanish versions.
For my part, my responsibilities for both English and Spanish versions included:
• Creating the color palette
• Creating graphs
• Flowing in copy and editing typography for both English and Spanish
• Spell-check and grammar-check Spanish translation
• Communicating with the author for content
• Communicating with translators for accuracy
• Researching, purchasing, and editing of stock imagery
• Self-publishing both versions in KDP
St. Theresa’s Catholic School approached me to create a captivating visual branding to revitalize their community of families and donors.
The solution we arrived to was to use STCS’s current visual identity (colors, fonts, and last year’s photographs) to create new assets (graphics, iconography, supporting fonts, and style sheets) for their design pieces.
What really got everyone excited and brought everything together to a T was the rose iconography. St. Theresa is known as “The Little Flower,” and is popularly seen with roses. What I did was create three different roses: a rose badge, a rose frame, and a rose with its stem. What resulted are these elegant, modern, playful icons.
The STCS community has been very responsive to my design work and I am honored to have been approached to do this work!
